Joe Fresh

Signage, environmental, print publication, and retail asset creation for US launch.

Role: Graphic Designer

Under the direction of the Creative Director I helped produce print, digital, and environmental collateral in anticipation of the US launch of the Joe Fresh brand. The Canadian retailer was testing the US market with expansion to four locations in NYC. I prepared lookbooks, building hoarding, in-store signage, retail bags, digital assets, and handled layout and submission of print ads in a national media buy to publications like Elle and Glamour.